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Art Williams Nobody Wants a Boss Everybody Wants a Coach

March 9th, 2010 · 5 Comments · whole life vs term

I was in Primerica (formerly the A.L.Williams company) selling term life insurance and mutual funds for 18 months and I got my guts cut out. I made $500 full-time in that year and a half. But I never quit. And somewhere along the way I had a revelation: my number one job in Primerica is to become just like my coach, Art Williams. If I became just like him, and did what he did, I would have what he had. I knew as a coach what he wanted most was for his people to do exactly what he says, so I wrote him a letter, telling him what I was going through, but what he was teaching me and how I understood the difference between winning and losing, and what my plans were for the future. Now Art, who is a billionaire, never met me, has a great family, great relationships, hundreds of close teammates around the world, and had just had heart surgery and was living on borrowed time, cared enough about a loser like me a thousand miles away in another country to write me a letter. Art Williams cared about me, my dreams, my goals, my hurts, and my passions. He captured my heart, and it changed my whole life. He made me feel like a stud, and he made me feel like I can win. I left Primerica because I got called to the ministry, and after a few years of learning and preparing, I am ready now to step out in faith and chase my biggest dreams in life. I still work hard every day to become like my coach, I will never forget the things I learned from him, and I will always have a place in my heart for my dear coach.

I love you, Art.

“A coach that can present to his players a clear and powerful vision can turn individuals into a team and build an empire.”

Art Williams was a high school football coach who got ripped off by the life insurance industry. He led a crusade to destroy the industry. From 1977 to 2003 his company toppled one of the most powerful industries in the world. The A.L.Williams system can be applied to any organization: business, club, boy scout troop, football team, or church.

This is the intro to Coach Art Williams’ latest training session from 2005.

His five-DVD training session is available at his website www.art-williams.net

Duration : 0:0:46


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5 Comments so far ↓

  • TheMarketingGroup

    Good video —-
    Good video —-

  • YeahRight825

    I’ve been in the …
    I’ve been in the insurance business for 15 years, and I got introduced into the business through Primerica at an opportunity meeting in 1994 in Fort Lauderdale, FL… that day changed my life… I branched off into specializing with health insurance a little later, but STILL sold term insurance and ALWAYS believed in the concept of low cost Term Life insurance and investing your savings someplace else. I still preach that today to my clients. Art is the BIGGEST winner and motivator in history!

  • FlashKW1

    thank you for …
    thank you for posting Art Williams ! I have never heard a better motivator than he was.

  • Redhawk7

    Art Williams is …
    Art Williams is SOOO right on…Primerica rocks!

  • scip34

    Hey jeweexcited, I …
    Hey jeweexcited, I love your story, I want to be like Art Williams one of these days.

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