Business Insurance Agents

Speech delivered sometime between 1984 and 1989 (probably earlier) at a national convention of A.L.Williams.

I was in Primerica (formerly the A.L.Williams company) selling term life insurance and mutual funds for 18 months and I got my guts cut out. I made $500 full-time in that year and a half. But I never quit. And somewhere along the way I had a revelation: my number one job in Primerica is to become just like my coach, Art Williams. If I became just like him, and did what he did, I would have what he had. I knew as a coach what he wanted most was for his people to do exactly what he says, so I wrote him a letter, telling him what I was going through, but what he was teaching me and how I understood the difference between winning and losing, and what my plans were for the future. Now Art, who is a billionaire, never met me, has a great family, great relationships, hundreds of close teammates around the world, and had just had heart surgery and was living on borrowed time, cared enough about a loser like me a thousand miles away in another country to write me a letter. Art Williams cared about me, my dreams, my goals, my hurts, and my passions. He captured my heart, and it changed my whole life. He made me feel like a stud, and he made me feel like I can win. I left Primerica because I got called to the ministry, and after a few years of learning and preparing, I am ready now to step out in faith and chase my biggest dreams in life. I still work hard every day to become like my coach, I will never forget the things I learned from him, and I will always have a place in my heart for my dear coach.

I love you, Art.

Duration : 0:3:26

Recommended Reading

• Business Insurance Agents
• Sizzling Suze – Whole Life vs Term Life
• Maxine Sullivan on Art Ford’s Jazz Party – 09 18 1958 (Part 8)
• Susan Orman on Life Insurance
• Business Strategic Development (ebook)

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