Marketing Professional Services Today

Marketing professional services is sometimes done reluctantly.  For years, professionals relied on word of mouth advertising, personal relationships and the quality of their service to speak for itself.  If you are a service provider and you want to grow your business or even remain at the level you currently enjoy, you need to do more.
A [...]

When Marketing Professional Services – Don’t Try to be All Things to All People

Savvy professionals have several bios or web sites, not linked together – one they use for speaking for instance, those they use when they are emailing  to a specific category prospects. They know that they can’t be all things to all people but they can be different things to different people.
If you are a [...]