When Marketing Professional Services – Don’t Try to be All Things to All People
Savvy professionals have several bios or web sites, not linked together – one they use for speaking for instance, those they use when they are emailing to a specific category prospects. They know that they can’t be all things to all people but they can be different things to different people.
If you are a professional working with businesses here are three things I hope you’ll do.
First – read the entire blog post by clicking this link.
Second – leave your thoughts and comments on the article itself – or right here on the Effectiveness Strategies web site.
Third – join the directory of professionals serving business owners – the link is above.
Recommended Reading
- Business Insurance Agents
- Schiff Town Hall – Private Plans Will Grow, as Costs for Small Business Decrease
- Why do real estate and insurance agents always put pictures of themselves on their advertisements?
- Business Insurance Agents Know the Difference Between What and Why
- Business Strategic Development (ebook)
