Marketing Professional Services Today
Marketing professional services is sometimes done reluctantly. For years, professionals relied on word of mouth advertising, personal relationships and the quality of their service to speak for itself. If you are a service provider and you want to grow your business or even remain at the level you currently enjoy, you need to do more.
A recent survey concerning consumer buying habits showed that more than half of the people interviewed would be willing to change providers. In other words, they are not loyal clients. They would be willing to go to a different lawyer, accountant or mechanic and even switch doctors, if there was something in it for them.
In order to keep the clients you have, you need to communicate with them regularly. Some professionals do that through direct mail. In the old days, doctors would have their receptionists do “recalls” on a daily basis, reminding patients that it was time for their annual exam. These strategies work to a certain extent.
But, using the Internet for marketing professional services works better.
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Recommended Reading
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- Why do real estate and insurance agents always put pictures of themselves on their advertisements?
- Business Insurance Agents Know the Difference Between What and Why
- Business Strategic Development (ebook)
