Insurance business introduction to the community and friends and family letter?
Does anyone have a sample of a letter to send out to everyone letting them know I am in the Insurance business as an agent,and to stimulate some first time prospects and business?
Don't waste your time with a mailing campaign. Unless you already have a client base that you want to share information with, sending out a letter is costly and a waste of time. No one reads mail from someone they don't know. And, they certainly will not call you just because you sent them a letter.
People will respond to people they know. Call up your friends and ask if they know someone. Introduce yourself to places that will need your services ie, Accounting firms, Law firms, Contractors, Real Estate Agents, Mortgage Brokers, Escrow Agents. These people will provide you with leads.
If you don't believe me. Ask a successful independent agent how they made it in the business and what worked for them. It certainly wasn't a letter.
Recommended Reading
- Business Insurance Agents
- Health Insurance Book: Buying Experience of Small Business
- Schenectady Insurance Agents William J. Freyer Agency
- Health Insurance Agents Beware
- Business Strategic Development (ebook)
Don't waste your time with a mailing campaign. Unless you already have a client base that you want to share information with, sending out a letter is costly and a waste of time. No one reads mail from someone they don't know. And, they certainly will not call you just because you sent them a letter.
People will respond to people they know. Call up your friends and ask if they know someone. Introduce yourself to places that will need your services ie, Accounting firms, Law firms, Contractors, Real Estate Agents, Mortgage Brokers, Escrow Agents. These people will provide you with leads.
If you don't believe me. Ask a successful independent agent how they made it in the business and what worked for them. It certainly wasn't a letter.
References :
11 years in the business – no mailing campaigns – no cold calling.